The Analysis Of Qualitative And Quantitative Data Of Your...

â€Å"The analysis of qualitative and quantitative data of your website and your competition to drive continuous improvement about your digital presence your customer needs and prospects which translates into fabulous desired outcomes both online and offline for your business that’s more of formal definition of web analytics.† - Avinash Kaushik Author, Digital Marketing Evangelist Web analytics is not about just logging into google analytics, Facebook insights, adobe web trends or IBM and analyzing all the quantitative data you have related to the clicks and that is a big component of analytics all about. But it’s also about answering question about why people do what they do and that’s what sort of qualitative analysis around surveys, usability tests and those things come into equation where the cool thing about the web is not only that you can analyze your own performance. You can actually analyze how your competitors are doing. If you are competing with somebody on the web, you can go and get their data and understand how they are successful or not and learn lessons what they are doing and go figure out how to change your strategy in turn. In short, if I summarize few points to define web analytics: †¢ Qualitative and Quantitative Analytics Web Analytics is about qualitative as well as quantitative data †¢ Competitor data It’s possible to analyze your competitor’s data and compare it to your own †¢ Customer intent Web analytics can also reveal how hesitant or eager visitors areShow MoreRelatedQuantitative Methods for Business Paper1652 Words   |  7 PagesKent Jackson 11AM-12:20PM GB 202 Quantitative techniques are mathematical and reproducible. Regression analysis is an example of one such technique. Statistical analysis is also an example of a quantitative technique. Quantitative techniques are applied for business analysis to optimize decision making IE profit maximization and cost minimization. It covers linear programming models and other special algorithms, inventory and production models. Albert Humphrey, a managementRead MoreExplain Research Methods Knowledge Base It Is A Comprehensive Web Based Textbook829 Words   |  4 Pagesthat can include surveys, scaling, qualitative, unobtrusive help with research design with a sample that could be experimental, and quasi-experimental. Along with data analysis, all this again can help with writing the research paper according to (Web Center for Social Research Methods, 2006). With everything you understand qualitative measures, what would be the most important part of qualitative measures? Having to choose between quantitative or qualitative design to generalize the results ofRead MoreInvestigating The Data Of Information For The Business Purposes Essay946 Words   |  4 PagesResearch methodology is the process to collect the data of information for the business purposes or for some specific purpose of making specific decisions. The methodology also uses the survey, publications, interviews and company’s articles and journals etc. The simple steps of research methodology are given below: Identification of problem Research objectives Sources of data Data collection Sample, Sample size Data Interpretation Data Analysis Finding and observations Conclusion RecommendationRead MoreIn My Dissertation, I Decided To Adhere To The Guidelines1748 Words   |  7 Pagesmust follow a qualitative or a quantitative methodology/approach, and that the two cannot be mixed. This decision will affect the way the study is designed and conducted, e.g. number of participants, research questions, etc. Picking one approach over the other, however, will not make data collection exclusive to numerical or non-numerical data. The two data collection methods, both quantitative (i.e. numerical) and qualitative (i.e. non-numerical) data can be mixed but their analysis must be madeRead MoreThe And Skills With Quantitative Reasoning And Analysis821 Words   |  4 Pages Assess your progress and skills with quantitative reasoning and analysis. Where do you still need to improve, and what is your plan for improving these skills? Assessing my progress and skills with quantitative reasoning and analysis is with being able to utilizing SPSS to compute my results. Initially taking this class I felt that SPSS was initially simple. But throughout the classes I noticed that it became more difficulty on using SPSS, where I had to utilize numerous websites and books to beRead MoreState The Research Question That Your Group Is Seeking937 Words   |  4 PagesState the research question that your group is seeking to answer with this project. (In other words, based on your analysis of the existing political science literature, what important question do you believe has yet to be addressed, or has been addressed inadequately?) Do elected judicial officials have an increasing effect on the incarceration rate in comparison to appointed judges? Furthermore, do states that hold elections for judicial officials experience a higher incarceration rate in comparisonRead MoreResearch Techniques For The Creative Media1744 Words   |  7 PagesTechniques for the Creative Media Industries Qualitative and Quantitative: There are two types of research: qualitative and quantitative. Qualitative research is exploratory research – such as looking at and analysing people’s behaviours, values and opinions or aspirations. Types of qualitative research that are available are customer feedback, videos or interviews and open answer questions. Qualitative research is more in detail than quantitative would be as qualitative explores what people think about aRead MoreUnit 10 Introduction to marketing research M11043 Words   |  5 Pagesconvenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include â€Å"What do you think affects your behaviour within store?† for open ended qualitative questions and for quantitative they could be something like â€Å"How long do you expect to wait on hold for customer services?† which will give more pre cise data. Buying Patterns Online shopping would be more appropriate andRead MorePrimary vs. Secondary Research Essay1108 Words   |  5 Pagesmaking accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the differences in primary and secondary research when using qualitative and quantitative approaches. Additionally, it will indicate which tools are used for each approach and why. Primary Research Tools Primary marketing research is tailored to a companys particular needs. It is conducted by an individual or by an outsourcedRead MoreQualitative Research On Research Methods Essay839 Words   |  4 Pagesresearch tools like interviews, surveys, and Observations. Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured