Adidas and Reebok Marketing Communication Strategies

Adidas and Reebok Marketing Communication Strategies Introduction: This reported is presented with intent to draw would the comparison in the marketing communication strategies and mix adopted by the shoes brands Adidas and Reebok. The dual brands are functioning in a non-monopolistic global market environment which imposes the need to be market savvy and creative on the part of the business houses such as Adidas, Reebok and many other established brands to not only retain their existing market segment but also grow into new market on a local, national and international plane. There is a pre-existing need to modify strategies in context to pricing, advertising, product lines, product quality and marketing communication strategies. Failure to do so on the part of the business houses could adversely affect the sales of the product and lead the company and the product to an undesirable state of declination. The fact cannot be denied that the athletic shoe brand market has been emerging to be extremely competitive and a few brand names such as Adidas, Reebok, Nike, Puma have successfully captured certain market segments. These brands recognise the need to retain their market position and work towards market growth in the process. Adidas and Reebok, for the sake of exemplification have proven the fact that besides high quality products, a good market communication strategy and mix is vital for survival and simultaneous growth in a market which is constantly driven by a competitive atmosphere. I intent to utilize the following techniques to present a comparative analysis on the strategies adopted by Adidas and Reebok: Primary Research: Consumers would be interviewed and data compiled would be analyzed and inferences would be drawn on that basis. Secondary Research: Secondary Research would be gathering, analysing and segregation of data from websites, business journals and books. Business Analytical Tools: S.W.O.T. Analysis, Marketing Mix Market and Literature Review: Adidas: The German National Adolp Dassler could be credited with the creation of the phenomenal brand Adidas. His nickname Adi and the first syllable of his last name Das put together created the brand name Adidas. History states that Adolf was a shoe fanatic who spent several hours in his workshop designing shoes with intent to perfect it and to surpass anyone in this line of work. His dedication towards his cause led to the creation of this brand which in todays day and age is the second best global athletic shoe brand commanding a market position of 33% internationally after Nike. This brand came in to limelight with the 1926 Olympic Games wherein the sport star of the Games Jesse Owens wore Adidas shoes which performing at the Olympics. This led to instant recognition of this brand and soon the sales was reported to have gained huge momentum. The Olympic Games was the most crucial turning point in the history of the brand Adidas. From then on, Adidas, the Business house has been essentially sponsoring Global Sports Events, Olympic Games and many such events and has amassed mass popularity for their product lines. This strategy of the organization has helped the brand gain great worldwide media coverage for their product lines and the sales have been reported to grow in continuity. Zidane, Beckham and Kaka are the celebrities who wear Adidas shoes while performing at the games. The dual effect of high media coverage and the celebrity wearing Adidas creates a celebrity of sorts of the shoe brand Adidas. Today celebrity soccer players such as Kaka, Zinedine Zidane, David Beckham and many more are being sponsored by Adidas. Adidas has been successfully in existence for around 80 years being an integral part of the sports world providing hi-tech sports footwear, accessories and apparel. At the moment the business house takes pride in commanding a world position in the athletic shoe brand market. Adidas products especially shoes are sold all over the globe being available in almost every country of the world with multiple retail outlet wooing the consumers proving the fact that the business house has carved a distinctive niche for itself in the global market. Adidas has graduated from a small workshop in a little know German village to a world renowned global enterprise. (http://www.adidas-group.com/en/ourgroup/history/history.aspx) The distinctive logo it possesses and the catchy advertising slogan Impossible is Nothing further consolidates the brand image and popularity. Reebok: Reeboks United Kingdom-based ancestor company was started off to cater to one basic need which was to help athletes run with speed of lightning. Joseph William Foster in 1890s created one of the first known running shoes with spikes in them. By the period of 1895, Foster was in business handmade shoes by hand for the countrys top runners; and not before much time his fledgling company, J.W. Foster and Sons, created success by catering to an international customer of highly known athletes. The family-owned business house with pride created the running shoes which were used by athletes in the 1924 Summer Games celebrated in the film Chariots of Fire. In 1958, Fosters grandsons commenced a companion company that was christened by them as Reebok, named for an African gazelle. In 1979, Paul Fireman, who was a partner in an outdoor sporting goods distributorship, noticed Reebok shoes at an international trade show. Later on, he went on to negotiate for the North American distribution license and made a grand introduction of three running shoes in the U.S. that year. At the selling price of $60, Reebok was the most expensive running shoes on the market. Currently, Reebok International is a highly marked player in the sports and fitness products market, with a particular emphasis on footwear. Its prime strengths lied in its size and massive brand awareness. While athletic shoes are clearly its core products, concerns are being brought up over its comparative lack of interest in the associated athletic apparel market, which is over double the dimensions of the footwear global market. (http://bostonjobsource.com/reebok.html) Methodology: The methodology to execute this report successfully was primary and secondary method techniques. Primary method comprised of Consumer poll wherein a set of questions was asked to consumers of athletic shoes for their responses. The questionnaire comprised 10 questions based Reebok and Adidas drafted to draw answers which facilitated a comparative analysis While carrying out the secondary research, books and websites and learning modules were studied and comprehended. Employing the primary and secondary research techniques data compilation and analysis was carried out to draw inferences. http://media.katu.com/images/060124adidas_reebok.jpg Analysis and Discussion: Core Competencies (Jobber 2004) Adidas Core Competencies Technology Customer focus Brand recognition Supply chain Collaboratively competitive Reebok Core Competencies Trend Identification Ability to market to a niche segment Womens shoe design Design expertise Celebrity relationships S.W.O.T Analysis: (Belch 2004) A S.W.O.T Analysis in conducted of a business house helps us in understanding the strengths of the organization, the weaknesses it is confronted with, the opportunities the organization could avail of and the threats which present harm its growth, diversification and existence. Adidas Reebok Strength The prime strength of the organization is its 8 decades of existence in the global market. The employment of high end technology in the production process improves quality, precision and durability which are the most desired aspects by athletes. The organization has the largest international portfolio of celebrity sports ambassadors. The business house as a part of promotion sponsors football teams and has a high consumer brand loyalty mainly in U.S.A and India. Statistics and surveys indicate that Adidas has the maximum level of popularity and brand image in India. Reebok presents growing sales revenue. ON account of a part of a strategy to expand quality market share, the company indulged in the process of investing in three key products and marketing platforms: Performance, RBK and Classic. Reebok International happens to be the second largest producer of athletic shoes in the US, following Nike. The Reebok brand succeeds in accelerating sales pushing it closer to huge competitors such as Adidas. Reebok prides itself in being the number two or number three brand in most of its global markets. It dominates on 10% of the global market. The business house succeeds in increasing profits even though retail conditions are challenging. Weakness The pricing strategy of Adidas for all its products including athletic footwear lacks flexibility and is highly rigid and this proves to be a weakness in a general price conscious economy. Adidas is hovered over with a close competitor in the form of Nike, Puma and many more in the global market. The Indian subcontinent, which in now identified as a potentially growing market with high potential of revenue, the brand has not been showing good revenue results. The business has low market share in the apparel segment. Reebok has always focused on athletic shoes and not apparel. Here is where the business lags behind. The apparel market is twice as large as the footwear market and the competitors such as Adidas and Nike take advantage of this and sell their apparel products which add on heavily to their annual global turnover Opportunity Adidas should avail the opportunity to explore new world markets in the global arena. Health consciousness among the people in general is creating a good need for athletic shoes which should be skillfully tapped by Adidas. Creative advertising employed in continuity could open up opportunities of market growth and sustenance. The shoes are priced below average with a starting range of 45 dollars which is 15 dollars less than any other brand which sells at a basic 60 dollar price tag. Reebok could boost its price as it has a large consumer base worldwide and a price deviation is not expected to hinder sales but increase profitability. The organization could work on creating a better brand awareness in order to increase volume of sales. The brand could employ the best of technology to add quality and precision to its products. Threat Statistics show that Reebok, a competitor of Adidas has a good market share and employs a higher sum for market communication strategies. This presents a threat which is growing for Adidas. New entrant brands such as GAP, CAT prove to be a threat as they are eating in on the market share of Adidas which it has created over a period of time The brand is heavily reliant on footwear sales for its revenue input. This could pose a threat as there are continuous new entrants in the athletic footwear market. Reebok needs to diversify into other areas such as bags, sports equipments and fashion accessories to stay afloat in this highly competitive market which is unpredictable. Adidas commands a global share of 16% while Reebok stands at 6% Marketing Mix: (Pickton 2005) Product: ADIDAS: This brand has a huge product line of athletic footwear and apparels making it one of the most sought out brands besides Nike. The product is highly advertised through sports events where it gains good media coverage. Adidas uses cutting edge technology to offer comfort and style in their product which are light in weight. Undoubtedly, the products of Adidas have great value for money. Adidas shoes are known to have a grip which the sole provides and this is on account of good design and is useful especially in hiking. They go with ease on the legs and prevent any kind of twist or sprain. Reebok: The product line of Reebok is limited to footwear. Reebok has a good line of womens footwear. The brand has invested highly in technology to better its product lines. In the apparel sector the brand is lacking far behind from Adidas. Place: Adidas and Reebok have been selling in almost every nation of the world and they follows one level channel or an indirect channel to make their product reach out to the final consumer. The products are manufactured by the producer and it then reaches the retailer who in turn sells it to the final consumer. Price: Adidas shoes are priced higher than that of Reebok. Adidas can afford to charge higher than Reebok as Adidas is a far more established brand than Reebok. The quality of Adidas is known to be better than that of Reebok Promotion: Reebok: The promotional technique used by Reebok is basic advertising. The brand needs to develop better promotional strategies. New punch lines and slogan should be used by Reebok to create an impact on the consumers. It is observed that Reebok has the potential to closely compete with Adidas. Adidas: Sponsoring large scale sports events, adverting through different forms of media. Adidas have been constantly engaged in brand building programs. Adidas has joined in with the strategy of high fund allocation to boost sales and compete. Adidas with their innovative campaigns have proven to be at par and have to a large extent created the much desired impact which they set out to create at the onset of bringing about an improvisation of their promotional propaganda. Conclusion: It should be understood that footwear is no longer considered as a product that just offers a sense of protection for feet. What was hitherto taken as a Want is at the present day a basic Need. Today, the footwear business is a widespread and dynamic global business operation comprising of huge economies of scale. The athletic shoe segment is tremendously competitive in nature with the phenomenal players such as Nike, Adidas, Reebok and New Balance strategizing meticulously to retain their consumer market share and the small time players such as Puma attempting to gain large market share. The athletic footwear industry stresses branding more than any other competitive benefit. By the employment of advertisements, celebrity endorsements, varied promotions, and licensing agreements, the top enterprises or rather branded companies in this industry have allocated much of their resources to creating the much required brand recognition and loyalty. Significant features of this highly competitive market segment are expensive and continuous advertising, celebrity endorsements, brand awareness techniques etc. Nike, Adidas, Reebok and a few more brands are the market leaders in the world due to their market communication and mix innovative strategies. (Bovee 2003) Recommendations: It is recommended that Reebok work on improving its promotional strategies. Reebok should also focus on the apparel segment which is a large and promising market. The business house has developed a good consumer base and can work on increasing the prices of their products as this would bring in higher revenue, part of which could be employed for advertisement and promotion expenditure. Adidas should work towards improving market share and being at par with Nike which is currently the world leader in Athletic footwear. Adidas should focus on roping in more celebrities to endorse their products as celebrities are undoubtedly crowd pullers. It is also recommended that Adidas improve its product lines substantially as variation in products could lead to better and improved sales which form a major objective of any business organization. (Pettit 2003)

Reward System Essay

The reward system that exists in any given workplace is affected by physiological needs, psychological needs as well as social needs in different ways. For instance, physiological needs are the most fundamental needs for human and they include air, food, water and sleep. The reward system in the workplace is influenced by all these needs because they must be considered. Employees may be given food, water, clean air and places to sleep as part of rewarding them. Similarly, psychological needs have an influence on the reward system at the workplace. An example of psychological needs is the need by employees to have peace of mind and be settled. This is a need that greatly influences the reward system because employees cannot be very productive if their minds are not settled. The reward system must consider the idea of making sure that all psychological needs are taken care of as a way of providing a peaceful working environment (Reeve, 2009). Social needs just as physiological and psyc hological needs affect the reward system significantly. These needs include affection, love and belonging. As way of rewarding employees, an organization can organize for social events that will create a sense of belong and love among the employees. That is one of the ways through which the reward system is influenced by social needs. These systems have a very big effect on the motivation of employees. When the employer makes sure that all these needs are taken care of, employees will feel appreciated and be more motivated to work. The reward system that exists in any given workplace is affected by physiological needs, psychological needs as well as social needs in different ways. For instance, physiological needs are the most fundamental needs for human and they include air, food, water and sleep. The reward system in the workplace is influenced by all these needs because they must be considered. Employees may be given food, water, clean air and places to sleep as part of rewarding them. Similarly, psychological needs have an influence on the reward system at the workplace. An example of psychological needs is the need by employees to have peace of mind and be settled. This is a need that greatly influences the reward system because employees cannot be very productive if their minds are not settled. The reward system must consider the idea of making sure that all psychological nee ds are taken care of as a way of providing a peaceful working environment (Reeve, 2009). Social needs just as physiological and psychological needs affect the reward system significantly. These needs include affection, love and belonging. As way of rewarding employees, an organization can organize for social events that will create a sense of belong and love among the employees. That is one of the ways through which the reward system is influenced by social needs. These systems have a very big effect on the motivation of employees. When the employer makes sure that all these needs are taken care of, employees will feel appreciated and be more motivated to work.

Heres How to Conjugate Partager (to Share) in French

Conte Poem Analysis Essay - 1006 Words

Lenae Gomez ENG 110.3 Professor Unger February 11, 2013 Au Contraire In â€Å"Conte† by Marilyn Hacker, Cinderella shows the reader a glimpse of her life after the childhood tale ends, a less happier ending than the original story implies. She feels trapped in a constant state of misery and boredom in the royal palace. Without life experience guiding her, Cinderella is in a dilemma caused by her ignorance of the potential consequences of her actions. With the use of irony, structure, and diction, â€Å"Conte† shows how innocence and naà ¯vetà © result in regrettable mistakes that create life experience. The poem deviates from the basic fairy tale through the use of ironic predicaments. Cinderella makes a bold statement from the beginning:†¦show more content†¦The poem is in free verse with no meter and consists of twenty-eight lines in one big stanza. The poem has all the elements of a letter with the most conclusive evidence being at the end of the poem: â€Å"Yours, C† (28). A letter is a personal form of writing and gives the reader an inside perspective into Cinderella’s palace life. Most of the sentences are declarative sentences, making the exceptions more obvious in the poem. One of the exceptions is found on lines 17 and 18, where the sentence ends in an exclamation point: â€Å"Why not throw it all up, live on the coast / and fish, no, no, impossible with wives!† The exclamation point emphasizes the idea that she feels trapped in her situation as a wife. She wants to find a way out of her misery. On lines 20 and 21 there is a question mark on each line: â€Å"or cut my hair, teach (what?) little girls / and live at home with you?† Cinderella reiterates that her options are limited because of her minimal experience in the world. â€Å"Conte† uses a couple parentheses within mid-sentence. Cinderella uses the parentheses to convey deeper explanation of her thoughts. For example, Cinderella writes, â€Å"Ladies / ignore me, or tell me all their pet ty secrets / (petty because they can’t attend meetings) / about this man or that† (4-7). She does not censor her meaning of petty. Her true feelings show in the letter and validate the rough situation that Cinderella is stuck in. At the end, Cinderella asks herShow MoreRelated Chaos and Literary Comparison Essay example1261 Words   |  6 Pagesperson accustomed to chaos, the imagination is key to his/her perception of chaos. Therefore, chaos can be found not only in nature and scientific studies, but also in art, specifically literature. This assertion can be proved most easily through an analysis of John Hawkess Travesty.    The short novel takes place in a speeding elegant sports car. The driver, who is the narrator, refers to himself as Papa. Papa is driving his daughter and a poet and family friend, Henri. While driving, PapaRead MoreHenry David Thoreau4404 Words   |  18 PagesThoreau, advising the young man and introducing him to a circle of local writers and thinkers, including Ellery Channing, Margaret Fuller, Bronson Alcott, and Nathaniel Hawthorne and his son Julian Hawthorne, who was a boy at the time. The best analysis of Thoreaus character was Emersons funeral elegy for him. Emerson was well aware of Thoreaus devotion to his principles and said that he had a perfect probity. Emerson also realized, perhaps better than anyone else, that Thoreau gave an edgeRead MoreChildrens Literature13219 Words   |  53 Pagesand John Locke: Late 1600s 8 3. Beginning of Children’s Literature: Late 1700s 10 4. Fairy and Folk Tales 12 The Golden Age of Children’s Literature: Late 1800s 12 5. Victorian Childrens Literature 16 6. Contemporary Childrens Literature 18 6. Analysis of Harry Potters’ series 21 7. Conclusion 30 8. Summary 31 Children’s Literature Definitions 31 The Ancient World [ancient Rome; 50 BCE to 500 CE] 31 The Middle Ages [500 to 1500 CE] 31 The European Renaissance [1500-1650 CE] 32 The 17th CenturyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesBluefield College Suzanne Chan, Tulane University Anthony Chelte, Midwestern State University Bongsoon Cho, State University of New York—Buffalo Savannah Clay, Central Piedmont Community College David Connelly, Western Illinois State University Jeffrey Conte, San Diego State University Jane Crabtree, Benedictine University Suzanne Crampton, Grand Valley State University Douglas Crawford, Wilson College Michael Cruz, San Jose State University Robert Cyr, Northwestern University Evelyn Dadzie, Clark Atlanta

The Analysis Of Qualitative And Quantitative Data Of Your...

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Apollo 11 Mission †Paper Free Essays

Mission Robert Marino October 24, 2010 I. Introduction and Thesis Apollo 11 departed from Cape Kennedy, Florida Complex-39 at 9:32a. m. We will write a custom essay sample on Apollo 11 Mission – Paper or any similar topic only for you Order Now on July 16, 1969. The Lunar Module named Eagle landed in the Sea Tranquility at 4:18 p. m. EDT. The mission was simple: put a man on the Moon and return. The mission was a great success and the command and service module Columbia returned back to Earth on July 24, 1969 at 12:50:35 p. m. Neil Alden Armstrong was the first man to set foot on the Lunar Surface and Edwin E. â€Å"Buzz† Aldrin was the second, because of this mission we have a better understanding of the Moon. NASA, n. d. ). II. Lunar Mission a) Perform a manned lunar mission and return safely to Earth. b) â€Å"During their stay on the Moon, the astronauts setup scientific experiments, took photographs and took lunar samples. (Greyzeck, 2010). † III. Apollo 11 Discoveries a) Apollo 11 mission was full of scientific activities. b) â€Å"The astronauts carried out the planned sequence of activities that included deployment of a Solar Wind Composition (SWC) experiment, collection of a larger sample of lunar material, panoramic photographs of the region near the anding site and the lunar horizon, close up photographs of in place lunar surface material, deployment of a Laser-Ranging Retroreflector (LRRR) and a Passive Seismic Experiment Package (PSEP), and collection of two core-tube samples of the lunar surface. (NASA. n. d. ). † c) Lunar Dust Detector IV. Apollo Mission Broadcast a) â€Å"Apollo 11 was recorded at three tracking stations on Earth in Goldstone, California, Honeysuckle Creek, and Parkes in Australia. (Leonard, 2010). † V. Conclusion a) Apollo 11 was a major accomplishment is the history of space exploration for the United States. Apollo 11 departed from Cape Kennedy, Florida Complex-39 at 9:32a. m. on July 16, 1969. The Lunar Module named Eagle landed in the Sea of Tranquility at 4:18 p. m. EDT. The mission was simple: put a man on the Moon and return. The mission was a great success and the command and service module Columbia returned back to Earth on July 24, 1969 at 12:50:35 p. m. Neil Alden Armstrong was the first man to set foot on the Lunar Surface and Edwin E. â€Å"Buzz† Aldrin was the second, because of this mission we have a better understanding of the Moon. (NASA, n. d. ). The mission to the moon was not just about getting there and putting a man on the surface but was also about collecting scientific data and returning safely to earth. â€Å"Six hours after landing at 4:17 p. m. EDT, Neil A. Armstrong took the â€Å"Small Step† into our greater future when he stepped off the Lunar Module, named â€Å"Eagle,† onto the surface of the Moon, from which he could look up and see Earth in the heavens as no one had done before him. (NASA, 2002). â€Å"During their stay on the Moon, the astronauts set up scientific experiments, took photographs, and collected lunar samples (Greyzeck, 2010). Apollo 11 was the first mission where man walked on the moon and came back to Earth. The Apollo 11 mission’s spacecraft was named the Command and Service Module (CSM). It was made of two distinct units, the Command Module (CM), which housed the crew, the spacecraft operations systems, and held the re-entry equipment. The other unit was the Service Mod ule (SM) which was what carried most of the consumables, which are, oxygen, water, helium, fuel cells, and fuel. It also held the main propulsion system(Greyzeck, 2010). The Apollo 11 mission was a mission full of scientific activities. The Apollo mission carried back 46 pounds of Lunar Rock along with other lunar soil samples. â€Å"The astronauts carried out the planned sequence of activities that included deployment of a Solar Wind Composition (SWC) experiment, collection of a larger sample of lunar material, panoramic photographs of the region near the landing site and the lunar horizon, close-up photographs of in place lunar surface material, deployment of a Laser-Ranging Retroreflector (LRRR) and a Passive Seismic Experiment Package (PSEP), and collection of two core-tube samples of the lunar surface. NASA Top, 2003) (NASA. n. d. )†. â€Å"One of the major surprises from study of the record of neon from the sun in lunar soil samples was evidence for two solar gas components with distinct isotopic compositions. ( Nevills, 2007). † There were many lunar samples brought back on the Apollo mission, of the samples two of them were basalts and breccias. Basalts are solidified rock from molten lava. Bas alts were found at the Eagle landing site and are approximately 3. 6 to 3. 9 billion years old. Breccias are rocks that have been broken up and formed back together in different forms. The moon is changing due to the fact that it is being hit by meteors and breccias are constantly changing and forming. Many volcanic regions on earth have breccias. (Lunar and Planetary Institute, 2010). â€Å"Prior to the Apollo landings, it was thought that there would be a heavy dust layer deposited on the experiment packages during Lunar Module ascent and possibly from other long term sources. This experiment was designed to measure this dust layer deposition and was performed on Apollo 11, 12, 14, and 15. On Apollo 11, it was attached to the passive Seismic Experiment and measured the power output from a set of solar cells. The dust accumulation proved to be much lower than expected, and the results from this experiment were also used to monitor the long term degradation of solar cells from radiation and thermal effects. This was considered to be engineering rather than a scientific experiment. † (Lunar and Planetary, 2010). One of the advancement from the Apollo 11 mission was the ability to watch a satellite broadcast from space on live television. One of the difficulties of live lunar feed was that the signal NASA was trying to read came from Galileo spacecraft, and was supposed to have been transmitted by a big satellite. The plan was that NASA had large radio antennas to capture live feed. The radio antennas were stationed at Goldstone and Honeysuckle Creek. When it came time to receive the signal the radio antennas were on the wrong side of the earth. (Technology Television, 2010). The rush was on to figure out how to broadcast the lunar event. The engineers figured out that they need to send the signal to smaller antennas and then from those smaller antennas feed the rest of the United States. The problem was that these antennas were not capable of receiving a weak signal, so the engineers decided to reduce the signal from the MFSN station, so it could pick up the signal to send to the television. The problem with doing that was it created poor signal quality unlike it would have been with the satellite they had powered by batteries on the moon. What needed to be done was the engineers had to keep the minimum required power on the radio transmitters so that it did no weaken the batteries too quickly. Another problem arose with the weak signal; it was not compatible with the ground equipment. To combat this problem MSFN needed to convert the signal so the picture on the televisions was in the right size and quality. The final solution was to record the event with a camera and feed the broadcast to the United States. (Technology Television, 2010). The crew of Apollo 11 returned to earth on July, 24 1969 at 12:50:35 p. m. EDT and was picked up by the recovery ship U. S. S Hornet in the Pacific Ocean. The three Apollo 11 astronauts were kept in what is called a Mobile Quarantine Facility (MQF) until August 10th to make sure that they did not bring back any unknown bacteria from the moon. Apollo 11 was a major accomplishment is the history of space exploration for the United States. Reference Grayzeck, E. (2010, July/August 23). Apollo 11 Command and Service Module (CSM). In Apollo 11, Retrieved from http://nssdc. gsfc. nasa. gov/nmc/masterCatalog. do? sc=1969-059A Lunar and Planetary Institute. (2010). Apollo 11 Mission. Retrieved August 22, 2010, from http://www. pi. usra. edu/lunar/missions/apollo/apollo_11/samples/ NASA. (n. d. ). Mission Summary. In Apollo 11. Retrieved from http://www. nasm. si. edu/collections/imagery/apollo/as11/a11sum. htm Nevills, A. (2007, November/December 23). Genesis Findings Solve Apollo Lunar Soil Mystery. In Apollo 11. Retrieved from http://www. nasa. gov/mission_pages/genesis/media/ Technology Television Quality. (n. d. ). Clavius. Retrieved September 5, 2010, from http://www. clavius. org/tvqual. html Leonard, D. (2006) Tale of the TV Tapes: Apollo 11 Mission Archive Mystery Unspools. Retrieved from http://www. space. com How to cite Apollo 11 Mission – Paper, Papers

Nature Orations free essay sample

Alms,  alms,  alms. Spare me a  piece of  bread. Spare me your mercy. I am a child so young, so thin, and so ragged. Why are you staring at me? With my eyes I cannot see but I know that you are all staring at me. Why are you whispering to one another? Why? Do you know my mother? Do you know  my father? Did you know me five years ago? Yes, five years of bitterness have passed. I can still remember the vast happiness mother and I shared with each other. We were very happy indeed. Suddenly, five loud knocks were heard on the door and a deep silence ensued. Did the cruel Nippon’s discover our peaceful home? Mother ran to Father’s side pleading. â€Å"Please, Luis, hide in the cellar, there in the cellar where they cannot find you,† I pulledmy father’s arm but he did not move. We will write a custom essay sample on Nature Orations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It seemed as though his feet were glued to the floor. The door went â€Å"bang† and before us five ugly beasts came barging in. â€Å"Are you Captain Luis Santos? † roared the ugliest of them all. â€Å"Yes,† said  my father. â€Å"You are under arrest,† said one of the beasts. They pulled father roughly away from us. Father was not given a chance to bid us goodbye. We followed them mile after mile. We were hungry and thirsty. We saw group of Japanese eating. Oh, how our mouths watered seeing the  delicious  fruits they were eating, Then suddenly, we heard a voice call, â€Å"Consuelo. . . . Oscar. . . . Consuelo. . . . Oscar. . . . Consuelo. . . . Oscar. . . .† we ran towards the direction of the voice, but it was too late. We saw father hanging on a tree. . . . dead. Oh, it was terrible. He had been badly beaten before he died. . . . and I cried vengeance, vengeance, vengeance! Everything went black. The next thing I knew I was nursing my poor invalid mother. One day, we heard the church bell ringing â€Å"ding-dong, ding-dong! † It was a sign for us to find a shelter in our hide-out, but I could not leave my invalid mother, I tried to show her the way to the hide-out. Suddenly, bombs started falling; airplanes were roaring overhead, canyons were firing from everywhere. â€Å"Boom, boom, boom, boom! † Mother was hit. Her legs were shattered into pieces. I took her gently in my arms and cried, â€Å"I’ll have vengeance, vengeance! † â€Å"No, Oscar. Vengeance, it’s God’s,† said mother. But I cried out vengeance. I was like a pent-up volcano. â€Å"Vengeance is mine not the Lord’s†. â€Å"No, Oscar. Vengeance is not ours, it’s God’s† these were the words from my mother before she died. Mother  was dead  and I was blind. Vengeance is not ours? To forgive is divine but vengeance is  sweeter. That was five years ago, five years. . . . Alms,  alms,  alms. Spare me a  piece of  bread. Spare me your mercy. I am a child so young, so thin, and so ragged. Vengeance is not ours, it’s God’s. . . . It’s. . . . God’s. . It’s†¦